WAY OF THE DESPERADOS

Play the spot and see what he did (and a whole lot more).

Early in 2015 we overhauled Desperados, the popular tequila-flavored beer. The global campaign gave it a completely new look and new attitude. We made a series of dazzling 15-second brand spots and product spots. Drawing inspiration from DIY music shows and block-party flyers we created hand-drawn type (in multiple languages) for print and OOH. And we also made a pretty psychedelic Tumblr page to host mind-warping GIFs.

It all added up to a distinct visual language and tone of voice that Desperados drinkers everywhere could relate to – fun, crazy and not too polished.

W.O.T.D PRINT & OOH

W.O.T.D PRODUCT SPOTS

W.O.T.D TUMBLR PAGE

Warp your mind and take a look.