HEINEKEN SERENADE LIVE

In 2012 Wieden + Kennedy created a Facebook app for Heineken called The Serenade which allowed consumers to send humorous personalised songs to potential partners, inviting them on a date. I wrote the lyrics for many of these songs. The app followed the launch of ‘The Date’ commercial, which celebrated a man taking a woman on a legendary date, set to a catchy 1960’s Bollywood track.

On Valentine’s Day Heineken hosted Serenade Live, a global, highly interactive YouTube event during which people all around the world had the chance to serenade the object of their heart’s desire live online through a bespoke song performed by the band from ‘The Date’. I wrote the lyrics to all of those songs. Yes, all of them.

It was exhausting. And one of the most fun things I've ever been part of.

Take a look and a listen to some complete songs below.