THE RESOLUTION TRANSLATOR

Resolutions are okay... Reservations are fantastic! With Stink Studios we created a digital online tool that took the magic of the former and combined it with the latter. And thus was born...

The Resolution Translator.

Around New Year’s Eve 2016 we encouraged people to “Make reservations not resolutions” in order to actually live their dreams and make this 2016 their Best 2016 Ever. At the heart was the Resolution Translator, a mobile-first interactive tool that translated banal resolutions into life-affirming travel-based goals. Because why would you want to just lose weight, when you could lose weight and then show off the more slender new you poolside at a hotel in Cabo?

Visitors to the Resolution Translator were prompted to enter their resolution; the tool then immediately served up a unique, humorously "translated" version that combined bettering one’s self with travel. The personalized result was then sharable across the users’ social channels. Any destination relevant to the revamped resolution was also instantly accessible to inspire users to commit to their resolution and unlock their 2016 travel greatness.

We got the word out with this deliberately over-the-top online film.

It really was...