BOOKING HEROES

In 2015 we introduced the world to Booking Heroes – people who get accommodation just right. We kicked it off with an sixty-second film that tells the epic story of a hero (named Dennis) whose knack for finding the perfect accommodations helps him not only enjoy a great vacation—it helps him fulfil his destiny.

It was supported by four shorter films as well as a series of contextual online films that matched Google keyword searches, and other digital, social media, print and OOH activations.

A few of the contextual films.