BOOKING SPORT

The next chapter of the Passions platform was all about sports, and that with the right room fans can be in the thick of the action and closer to their dreams than ever before. And really, really close to Thierry Henry.

The global, integrated campaign launched with a sixty-second film, two thirty-second films for TV, cinema and online, and was supported by digital, social and sponsorship strategies.

Thierry Henry became Booking.com’s official ambassador for the 2016 Summer of Sports, partnering on a number of other initiatives over the course of the summer, sharing his experiences and encouraging people to explore their passions through travel. And it worked, because people do what Thierry Henry tells them to.