Sean Condon

GLOBAL INTEGRATED BRAND CAMPAIGN

THE IDEA

Booking Heroes are the people who get accommodation just right, turning a good trip into a great one.

THE WORK

A 60-second launch film following Dennis, four 30-second films and contextual online stories matched to search terms.

MY ROLE

Creative director and writer.

In early 2015, we helped launch an app called Booking Now that let customers book the perfect room right nearby in just two taps.

The U.S campaign consisted of four 30-second spots well as some highly targeted OOH.

Role: Creative Director/Writer

In early 2016 Booking.com launched a new platform to help travellers easily search and uncover amazing destinations tied specifically to what interests them most. We created a global campaign that celebrates the passions we all have, following our Booking Heroes as they take part in their unique interests around the globe, embracing their inner warrior, foraging for truffles, or recreating medieval battles.

Role: Creative Director/Writer

GLOBAL BRAND PLATFORM

THE IDEA

I Am Finlandia gave the vodka brand a distinctive platform rooted in the place and spirit behind it.

THE WORK

A moody anthem film shot on location in Finland, following the creative platform conceived for DDB Unlimited’s 2020 pitch.

MY ROLE

Writer and creator of the platform.

I made a couple of nice spots for MG.

Role: Writer/Creative Director

INTERACTIVE PERSONALISED FILM EXPERIENCE

THE IDEA

What does home mean to you? Answer three questions and receive a film shaped by your answers, ending with a shared message about the planet we call home.

THE WORK

An interactive experience made with filmmaker Ben Tricklebank, available in ten languages. The case study film below shows how it worked.

MY ROLE

Creative director and writer.

After establishing Ørsted’s new tagline and mission statement – Love Your Home - our first work for the Danish energy titan was a beautiful brand film that explained the company’s transformation from a black energy company to an entirely green one.

The work was supported by some provocative and witty print and OOH.

Role: Creative Director/Writer

Together with Ørsted (the Danish green energy leader), we created an early green awareness campaign, serving as a reminder that our collective home is at risk, and that we need to change the way we treat it. At the heart of the campaign is a children’s book called  Is This My Home?  Illustrated by award-winning South Korean  artist Yeji Yun, it's aimed at children from five to ten years old. We hope that it inspires conversation about the future of our planet, for the benefit of our children and our children’s children. Thirty-thousand hardback copies of the 43-page book have been distributed across Denmark, Germany, the Netherlands, the UK and the US. The e-book is available everywhere as a free download.

It's accompanied by this website.

Role: Creative Director/Author

GLOBAL BRAND VOICE & VISUAL IDENTITY

THE IDEA

Give Desperados a new look and attitude: energetic, irreverent and deliberately unpolished.

THE WORK

A global campaign with 15-second brand and product films, hand-drawn type for print and outdoor in multiple languages, and a psychedelic Tumblr home for GIFs.

MY ROLE

Creative director and writer.

Our pitch-winning campaign for The Glenlivet explores pleasure and definitive experiences in a distinctly rich, sensual manner. It’s bold and beautiful and a little bit brash. It’s work that, like the product itself, should be savoured.

The global, integrated campaign consists of films, digital, print and OOH.

Role: Creative Director/Writer

A brisk, informative and amusing introduction to the product, the brand and the THE.

Can Netflix make you the leader of an alien race?

The European launch campaign for Netflix in 2015 began with the premise that Netflix and its personalized watching recommendations can change your life. Some spots dramatized these moments of change in everyday situations; others told bigger stories about how entertainment can have a profound effect on viewers’ lives – and diets. But they all built on the brand’s fun, entertaining and unique personality. It featured a 60-second manifesto called The Big Questions, a series of 30-second films, as well as interactive content.

Role: Creative Director/Writer

SOCIAL-FIRST LIVE WEB SERIES

THE IDEA

Turn a Valentine’s Day invitation into a personalised serenade, performed live for people around the world.

THE WORK

A global, interactive YouTube event for Heineken. Viewers could invite someone on a date through a bespoke song performed by the band from The Date.

MY ROLE

Writer. I wrote the lyrics to every song.

Heineken was a major sponsor of the 2011 Rugby World Cup, hosted in New Zealand. I wrote this seven-episode web series which explained some of the finer points of the game. Highlights include cameos by famous rugby players, a psychedelic marshmallow, and a house band featuring some extremely elderly musicians. It was directed by the super nice, super talented Taika Waititi.

Role: Writer

We made two great films for Epic Aircraft.

It’s a shame you’re not watching this exhilarating brand film in a cinema.

This beautiful product film tells you everything you need to know about this stunning plane - and makes you want one.

Role: Creative Director/Writer

A series of online films made for Johnson & Johnson aimed at recruiting two very specific targets: MBA graduates; and women with STEM discipline experience returning to the workforce after a break.

These were all based on true stories and broke the mould of what has become a common style of employer branding campaigns - employees talking about how great the company is because they have cucumber water and table tennis.

I started working with 180 when the agency was just a few months old and had maybe around 15 employees. In addition to pitch work and writing on adidas, I was tasked with coming up with an idea to celebrate and publicise 180's one-year anniversary. That's how I ended up in San Francisco pursuing and finally interviewing Francis Ford Coppola, film-maker and pizza enthusiast. (Later that same day I was in a magnitude 5 earthquake; and two days after that I had dinner with Monica Lewinsky. It was a hell of a week.)

Role: Writer