Sean Condon

In 2015 we introduced the world to Booking Heroes – people who get accommodation just right. We kicked it off with a 60” film that tells the epic story of a hero (named Dennis) whose knack for finding the perfect accommodations helps him not only enjoy a great vacation—it helps him fulfil his destiny.

It was supported by four 30” films as well as a series of contextual online films that matched Google keyword searches.

Role: Creative Director/Writer

In early 2015, we helped launch an app called Booking Now that let customers book the perfect room right nearby in just two taps.

The U.S campaign consisted of four 30-second spots well as some highly targeted OOH.

Role: Creative Director/Writer

In the summer of 2015 we launched a two-phase integrated US/UK digital campaign to encourage spontaneity – to wing everything, except your accommodation. At the center was a dynamic online film that celebrated the freedom and exhilaration of just getting up and going. The campaign was complemented by six-second microcuts, print, OOH, radio, digital, social and a partnership with Time Out. An online Wing It hub, created with AKQA London, housed curated content from users and social influencers.

Role: Creative Director

In the second phase of our summer campaign we went on a mission to locate and then GIF-ify the best shots of season so we could find out Who Won Booking Summer?

Epic views, road trip mayhem, poolside cocktails – anyone with a jealousy-inducing summer snap could apply to be GIF-ified by a group of leading digital artists, with the winners celebrated across the web and GIF-mortalized on the Booking.com Hotel Lobby of Summer Fame (now closed).

During the eight-day campaign thousands of people joined the quest by tagging their killer snapshots on Instagram or Twitter with #WingItYeah. A grand gallery of digital art was created and shared back to the participants. The campaign climaxed with an epic GIF-ified wrap film.

Role: Creative Director

Resolutions are okay... Reservations are fantastic! With Stink Studios we created a digital online tool that took the magic of the former and combined it with the latter. And thus was born...

The Resolution Translator.

Around New Year’s Eve 2016 we encouraged people to “Make reservations not resolutions” in order to actually live their dreams and make this 2016 their Best 2016 Ever. At the heart was the Resolution Translator, a mobile-first interactive tool that translated banal resolutions into life-affirming travel-based goals. Because why would you want to just lose weight, when you could lose weight and then show off the more slender new you poolside at a hotel in Cabo?

Visitors to the Resolution Translator were prompted to enter their resolution; the tool then immediately served up a unique, humorously "translated" version that combined bettering one’s self with travel. The personalized result was then sharable across the users’ social channels. Any destination relevant to the revamped resolution was also instantly accessible to inspire users to commit to their resolution and unlock their 2016 travel greatness.

Role: Creative Director

In early 2016 Booking.com launched a new platform to help travellers easily search and uncover amazing destinations tied specifically to what interests them most. We created a global campaign that celebrates the passions we all have, following our Booking Heroes as they take part in their unique interests around the globe, embracing their inner warrior, foraging for truffles, or recreating medieval battles.

Role: Creative Director/Writer

The next chapter of the Passions platform was all about sports, and that with the right room fans can be in the thick of the action and closer to their dreams than ever before. And really, really close to Thierry Henry.

The global, integrated campaign launched in summer 2016 with a sixty-second film, two thirty-second films for TV, cinema and online, and was supported by digital, social and sponsorship strategies.

Thierry Henry was Booking.com’s official ambassador for the 2016 Summer of Sports, partnering on a number of other initiatives over the course of the summer, sharing his experiences and encouraging people to explore their passions through travel. And it worked, because people do what Thierry Henry tells them to.

Role: Creative Director/Writer/room service waiter

In 2020 DDB Unlimited won the pitch for Finlandia vodka with a creative platform written and conceived by me. This moody, beautiful work, shot on location in Finland, is the result.

ROLE: Writer

I made a couple of nice spots for MG.

Role: Writer/Creative Director

In 2017 we collaborated with Emmy award-winner Ben Tricklebank ('Art, Copy & Code') to create an interactive film experience for Ørsted. Simply answer three questions about what home means to you and you were served a unique film with a powerful message. And because this is a matter of truly global importance the experience was available in ten languages. It was live for approximately two years, and remains one of the pieces of work that I am most proud of.

Take a look at the case study film below; it’s good. And short.

Role: Creative Director/Writer

After establishing Ørsted’s new tagline and mission statement – Love Your Home - our first work for the Danish energy titan was a beautiful brand film that explained the company’s transformation from a black energy company to an entirely green one.

The work was supported by some provocative and witty print and OOH.

Role: Creative Director/Writer

Together with Ørsted (the Danish green energy leader), we created an early green awareness campaign, serving as a reminder that our collective home is at risk, and that we need to change the way we treat it. At the heart of the campaign is a children’s book called  Is This My Home?  Illustrated by award-winning South Korean  artist Yeji Yun, it's aimed at children from five to ten years old. We hope that it inspires conversation about the future of our planet, for the benefit of our children and our children’s children. Thirty-thousand hardback copies of the 43-page book have been distributed across Denmark, Germany, the Netherlands, the UK and the US. The e-book is available everywhere as a free download.

It's accompanied by this website.

Role: Creative Director/Author

Early in 2015 we overhauled Desperados, the popular tequila-flavored beer. The global campaign gave it a completely new look and new attitude. We made a series of dazzling 15-second brand spots and product spots. Drawing inspiration from DIY music shows and block-party flyers we created hand-drawn type (in multiple languages) for print and OOH. And we also made a fantastically psychedelic Tumblr page to host mind-warping GIFs.

It all added up to a distinct visual language and tone of voice that Desperados drinkers everywhere could relate to – fun, crazy and not too polished.

I really love this work, and I have to mention the fact that it would never have happened without the support and enthusiasm of the brand’s global marketing director, Claudia Calori, who was a terrific client. True story.

Role: Creative Director/Writer

Our pitch-winning campaign for The Glenlivet explores pleasure and definitive experiences in a distinctly rich, sensual manner. It’s bold and beautiful and a little bit brash. It’s work that, like the product itself, should be savoured.

The global, integrated campaign consists of films, digital, print and OOH.

Role: Creative Director/Writer

A brisk, informative and amusing introduction to the product, the brand and the THE.

Can Netflix make you the leader of an alien race?

The European launch campaign for Netflix in 2015 began with the premise that Netflix and its personalized watching recommendations can change your life. Some spots dramatized these moments of change in everyday situations; others told bigger stories about how entertainment can have a profound effect on viewers’ lives – and diets. But they all built on the brand’s fun, entertaining and unique personality. It featured a 60-second manifesto called The Big Questions, a series of 30-second films, as well as interactive content.

Role: Creative Director/Writer

In 2012 Heineken created a Facebook app called The Serenade which allowed consumers to send humorous personalised songs to potential partners, inviting them on a date. The app followed the launch of ‘The Date’ commercial, which celebrated a man taking a woman on a legendary date, set to a catchy 1960’s Bollywood track.

On Valentine’s Day Heineken hosted Serenade Live, a global, highly interactive YouTube event during which people all around the world had the chance to serenade the object of their heart’s desire live online through a bespoke song performed by the band from ‘The Date’. I wrote the lyrics to all of those songs. Yes, all of them.

It was utterly exhausting. And one of the most fun things I've ever been part of.

Role: Writer

Heineken was a major sponsor of the 2011 Rugby World Cup, hosted in New Zealand. I wrote this seven-episode web series which explained some of the finer points of the game. Highlights include cameos by famous rugby players, a psychedelic marshmallow, and a house band featuring some extremely elderly musicians. It was directed by the super nice, super talented Taika Waititi.

Role: Writer

We made two great films for Epic Aircraft.

It’s a shame you’re not watching this exhilarating brand film in a cinema.

This beautiful product film tells you everything you need to know about this stunning plane - and makes you want one.

Role: Creative Director/Writer

The Epic E1000 is an-all carbon fiber, single-engine turboprop made in Bend, Oregon.

If you want one it will cost you $3M.

Our print series talks about the aircraft's impressive performance features.

And delivers a vivid sense of aeronautical exhilaration.

And, you've probably noticed, we never show the product.

Role: Creative Director/Writer

A series of online films made for Johnson & Johnson aimed at recruiting two very specific targets: MBA graduates; and women with STEM discipline experience returning to the workforce after a break.

These were all based on true stories and broke the mould of what has become a common style of employer branding campaigns - employees talking about how great the company is because they have cucumber water and table tennis.

I started working with 180 when the agency was just a few months old and had maybe around 15 employees. In addition to pitch work and writing on adidas, I was tasked with coming up with an idea to celebrate and publicise 180's one-year anniversary. That's how I ended up in San Francisco pursuing and finally interviewing Francis Ford Coppola, film-maker and pizza enthusiast. (Later that same day I was in a magnitude 5 earthquake; and two days after that I had dinner with Monica Lewinsky. It was a hell of a week.)

Role: Writer

The Gruen Transfer is an ABC television show about advertising. Each week they challenge two agencies to answer a brief. For the final episode of the 2013 season, the brief was to ban alI advertising. This was the winning piece.

Role: Writer

Our series, ‘I Can’t Believe It’s Not Better’ is set behind the scenes of a TV sketch comedy show, kind of like ‘30 Rock’ meets ‘The Larry Sanders Show’. Here are a couple of clips from the pilot episode, which feature some pretty good gags.

Role: Co-writer/co-creator