WING IT
In the summer of 2015 we launched an integrated US/UK digital campaign to encourage spontaneity – to wing everything, except your accommodation. At the center was a dynamic online film that celebrated the freedom and exhilaration of winging it. The campaign was complemented by six-second microcuts, print, OOH, radio, digital, social and a partnership with Time Out. An online Wing It hub, created with AKQA London, housed curated content from users and social influencers.
But when summer ended the campaign didn’t...
We then went on a mission to locate and then GIF-ify the best shots of season so we could find out:
Epic views, road trip mayhem, poolside cocktails – anyone with a jealousy-inducing summer snap could apply to be GIF-ified by a group of leading digital artists, with the winners celebrated across the web and GIF-mortalized on the Booking.com Hotel Lobby of Summer Fame (now closed).
Some before and after work by one of our artists below.
During the eight-day campaign thousands of people joined the quest by tagging their killer snapshots on Instagram or Twitter with #WingItYeah. A grand gallery of digital art was created and shared back to the participants. The campaign climaxed with an epic GIF-ified wrap film.
